There have been a lot of online reviews lately made by YouTubers, so it is possible that the candy bar will enjoy a new spike in popularity. It is a bit of a cult favorite, but most of the buyers for this candy bar are centered near its original sales region in Illinois and Pennsylvania. The Hershey company states that the Zero Bar has a very loyal following and that they have continued to make this bar due to the demand from this group. The candy is also available online through other merchants like Walmart, Walgreens, and Target.
You can get Zero Bar on Amazon as well as through Dollar General and in some gas station locations. There are also 6-pack varieties that come with 6 smaller bars of 1.85 oz. in 2020, Zero Bar started to be sold in King Size as well at 3.4 oz. There is also a full-size bar at 1.55 oz. Hershey has not changed the packaging of the Zero Bar much since they took over the brand and the vibe of this unique candy bar is still true to its origins. While the branding has changed somewhat over time and the Milkshake and Butternut varieties have not stood up to the test of time, people who loved Zero Bar in the 60s can still enjoy them today. Hershey Foods Corporation took over the Leaf Inc company in 1996 and is still the owner of the Zero Bar brand today. READ MORE: Lay's Potato Chips (History, Flavors & Commercials)
The Zero Bar filled this niche and its association with snow and the cold was probably a very successful marketing choice at the time that the bar first came out. You have to remember that there would not have been air conditioning in homes or in stores at this time, so chocolate treats were a rarity in the hot parts of the year.
The Zero bar would have been sold in the summer in great numbers because the fudge exterior was less likely to melt in hot weather. This is particularly true of those who grew up in the Pennsylvania and Chicago areas. Their colorful and cartoonish branding was attractive to kids and made sure that the company got noticed.Ĭhildren in the 60s would have considered Hollywood Brands a household name and there are many whose fond candy enjoyment memories are centered around being able to buy Zero Bar, Payday, and the Milkshake and Butternut bars that the company marketed. Hollywood Brands was a big name in the candy business at the time that the Zero Bar was gaining in popularity and they made other really clever candy bars like the Milkshake candy bar and Payday bar. The Zero Bar brand again changed hands in 1988 when Huhtamaki Oyj bought the company and renamed it Leaf Inc. Hollywood Brands was sold to Consolidated Foods Corporation in 1967 and this company later became Sara Lee. The original marketing of the Zero Bar was done in Illinois where the first factory was located. The original name was intended to communicate that the bar was cool even at low temperature but it might also have referred to the stark white exterior of the bar that reminded people of snow. It was originally called the “Double Zero Bar” but was renamed the “Zero Bar” in 1934. The Zero bar was made and launched by a Hollywood Brands company from Minnesota in 1920. 12 Zero Bar Commercials and Online Videos.
0 kommentar(er)
